How to Increase Profitability, Cash Flow, Market Share and Customer Retention
Authored by Walter J. McDonald
Achieving Excellence in Dealer/Distributor Performance offers heavy equipment dealers and distributors the benefit of more than forty years of the author's experience in this industry training and consulting with equipment manufacturers and re-sellers all over the world. Walter McDonald provides in-depth management coaching in machinery sales, rentals, service, parts, and customer training and retention, with practical programs and tools to strengthen and increase profitability, cash flow and customer retention.McDonald Group Institute founder Walter McDonald has based this text on his management consulting engagements and more than 2,650 dealer management workshops delivered worldwide.
Walt McDonald attended the Publish-It-Yourself Workshop to learn how to produce a bound book version of hundreds of pages of management training seminar materials. We steered him to CreateSpace and helped him prepare his manuscript for the workd of digital publishing.
See Achieving Excellence in Dealer/Distributor Performance on CreateSpace.